Novo Coatings is a company working in industrial and protective coatings. When they came to us, they had a site built on Wix; it did the job, but it loaded slowly, did not achieve the desired visibility in search engines and did not feel like their brand. The task was clear: move the same content to a structure that is faster, easier to find and truly theirs.
Why we left the ready-made platform
Platforms like Wix are practical for a quick start; but the script overhead every page carries, the limited SEO control and the template feel can become restrictive over time. What Novo Coatings needed was not a heavy web application but a well-structured corporate site. So we rebuilt it from scratch with Astro, on a static architecture that ships almost no JavaScript to the browser.
Two languages, one content source
The site is bilingual — English as the primary language, plus Turkish. Content is managed from a single source (content collections); each language has its own indexable URL, meta tags and schema markup. Updating content no longer means touching the design, and search engines see each language correctly.
Performance and accessibility
Thanks to static HTML and optimised images, the pages are very light. We built the navigation according to WAI-ARIA rules; the industry galleries are filterable, but these interactions do not slow down the rest of the page. The contact and quote form runs on Web3Forms — a simple, reliable, maintenance-free solution. We deployed the site on our own server, in a controlled way with Docker and Coolify.
- Zero-JS static architecture with Astro
- Bilingual (EN primary / TR) content and SEO structure
- Filterable industry galleries
- Accessible, WAI-ARIA-compliant navigation
- Deployment on our own server with Docker + Coolify
The result: no flashy promises — just a measurably light and fast site. Novo Coatings can now update its content easily, and the site works as a trustworthy corporate storefront that belongs to the brand.
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