Forte Kent: How We Designed a Multi-Brand Corporate Group Website

Forte Kent brings companies and brands operating in very different sectors — coffee, gourmet food, industrial coatings and urban technologies — together under a single corporate roof. When designing a website for such a group, the biggest challenge is keeping the whole consistent while each brand preserves its own identity.

A Sector → Company → Brand → Product hierarchy

We built the site on a clear hierarchy that lets visitors navigate without getting lost: first the sector, then the company, then the brand and the product. With a layered, animated navigation, each brand appears with its own logo and content — yet everything is managed from a single source for consistency.

A bilingual (TR/EN) experience

Because the group addresses both domestic and international audiences, we built the site bilingual from the start. With its own indexable URL and correct metadata for each language, content is managed in one place while language switching works seamlessly.

Performance and deployment decisions

We combined a clean, spacious and corporate design language with smooth scroll animations — without compromising on performance. On the deployment side, we shipped the site on our own server with Docker, in a controlled and repeatable way.

• Multi-brand content structure managed from a single source
• Bilingual, SEO-friendly URL and metadata structure
• Transform/opacity-based, performance-friendly animations
• Predictable, repeatable deployment with Docker

In the end, Forte Kent gained a digital hub where it can present its different brands under one strong corporate identity, without scattering them.